King of Glory: It took me ten years to understand the true meaning of compensation. (Part 3)

This time the server crashed, players sent out ten points treasure tickets as compensation, which created another topic and pushed the popularity of the game to another peak. Any game abnormality or arbitrarily increasing the reward intensity can make it to the hot search list. Do you dare to say that Honor of Kings is a mobile game that is about to be forgotten?

Numbers prove popularity: many people celebrate birthday

On the anniversary of 2024, a poster was released on the King's birthday, saying that more than 100 million players came online to celebrate the birthday. Pay attention to the vocabulary, it refers to players, not accounts. No matter how many small accounts are created, they are all repeated as the same person. In the past few years, King of Glory has faced many difficulties, but has overcome them time and time again. Let's talk about the "chicken claw flow" first. At that time, a large number of people took advantage of the unreasonable matching mechanism of the game, manipulated the data to arrange a team with a master, disguised as a weak person, and let the teammates fly. In simple terms, the worse you are and the worse your performance, the more the system will take care of your experience and give you stronger teammates. The rest is to lie down and enjoy the fruits of others' labor.

At this time, everyone realized that no matter how hard you try, there will be no reward. The higher the score, the more difficult the game will be, because you will be matched with more bad teammates, and you won't get any points if you work too hard. After everyone used this outrageous way of winning, it finally forced the planners to apologize on the live broadcast. Players ushered in a new era, and the new season immediately added lane matching and gold medal star-adding mechanisms.

Numbers prove popularity: Mobile games lead in annual revenue

No matter how the game is optimized to keep up with the changes of the times, and the skins are made to meet current aesthetic standards, there are still people who like to spread rumors and say that millions of people will quit the game during the season change. In theory, it is normal for a ten-year-old mobile game to fail. Until you open the mobile game revenue list, you will find that Tencent's game revenue, which beats everyone else and ranked first every year, dropped its ranking, and soared to far surpass others during the Spring Festival.

According to media reports, Tencent's revenue from just a few games will be over 600 billion yuan in 2024, with a net profit of 190 billion yuan, a year-on-year increase of 68%. The data shows that Honor of Kings leads the pack with revenue of 37.7 billion yuan. It is conceivable how supreme Honor of Kings' status is in the mobile game industry. Moreover, the top-ranked tough characters and Game for Peace are all owned by Tencent. With such high revenue, it is not only not cold, but also very hot.