King of Glory's revenue declined in February. Is it because of the ugly skins of the Lucky Cards?

When talking about the enduring mobile games, players will definitely cast their sacred votes for Honor of Kings. It has been online for nearly ten years, but the trend is getting stronger and stronger. Even though fake news about millions of players quitting the game has been circulating on the Internet, it has slapped all the sour netizens in the face with the mobile game revenue list. Just based on the Spring Festival, this mobile game has remained at the top of the list. It has also been accused by netizens of setting up consumption traps, asking everyone to stay active, and interfering with family happiness.

In February, the turnover dropped by 14.03%

There was a Frozen collaboration in early January, and the Spring Festival event was in late January. The updates were very frequent. I played the game almost every day, never stopping, just to complete the tasks and get free high-quality skins. There were the Lantern Festival and Valentine's Day in February, and several limited skins were launched in the game. Now it is March, officially the end of the season. After the skin rain, it seems to be in a buffer period. I wonder if the Women's Day can be successfully rescued.

The cold canyon did not stop King of Glory from dominating the charts, and its revenue still topped the charts, but its revenue in February shrank by 14% compared to January. According to this data, game partners concluded that it was the lucky card skin that caused the problem. King of Glory's revenue in January was about 3.291 billion, and in February it was 2.886 billion. Although it lost to itself, it was far ahead of the second-place Peace Elite.

Players believe that the Lucky Card skin is the culprit

Many players said that they had saved a lot of coupons in the early days, especially at the end of 2024, when they knew that the Spring Festival would take over, they dared not use them casually, and planned to save them for the New Year shopping. The limited design of the Year of the Snake is indeed good, but the lucky card series with discounts is not very beautiful, and they don’t want to use it even if they have the budget. Is the reason for the decline in revenue in February really so superficial? Several skin designs did not meet the standards, resulting in a drop of 14.03%?

Everyone has overlooked a problem. There was an important node in January. At that time, a large number of activities prompted players to consume, such as group consumption to receive benefits, recharge rebates, new Honor Collections, etc. The skin planning for the entire month perfectly met the aesthetics and tastes of different groups of people. Whether you are pursuing luxury or affordability, there is always one that hits your heart. In February, the intensity of activities decreased and the turnover fell. This phenomenon is purely natural.