King of Glory's revenue dropped in February. Is it because of the ugly skin of the Lucky Card? (Part 2)

January is a node month, so the activities are naturally very large, with promotions and rebates. There are more than ten new skins alone, and the turnover is as high as more than 3 billion. This is expected. It is impossible to maintain this data every month without shrinking. It is almost impossible.

A whole set of limited edition items for the Year of the Snake, as well as Lingbao star-brushing items, which event has a stronger ability to attract money than these? The Lantern Festival, Valentine's Day, Goddess Festival, and even the next May 5 Friends' Day version, at most, are just new sets of items on the shelves. The purpose of each node is different. The New Year is to attract, Friends' Day and summer are to increase the popularity of activities, and the last anniversary celebration chooses to use welfare feedback to support, and the ability to attract money is far lower than the Spring Festival in January.

The Lucky Card skin was only sold in February, and the revenue still reached 100 million yuan

Let's go back to February itself. What new activities were there at that time? The main skin styles are almost all based on the good luck card, so the price is relatively affordable, and the epic is nearly half the price, and a personalized button is given away. So it sounds illogical that no one buys it because it is ugly, resulting in a decline in revenue. The actual number of people who placed orders is more than expected, but the total is not as large as the scale of January.

Cheap and good-quality goods are always loved. The six-yuan hero changes the appearance and color. Players who buy it will never complain, but will only praise the special effects as being comparable to epic. As for the epic skins sold in the Lucky Card Store, it is undeniable that the special effects are indeed average, but the price-performance ratio is high. To put it more vulgarly, cheapness is the feature. Personalized buttons cost more than 100 points, and the whole gift package is priced at 490 points. In other words, an epic skin only consumes 340 points. If you have time to check the hero skins sold in the mall, the regular price is 288 points. The price difference is not big, but the quality is two levels apart.

The more expensive the skins are, the higher the quality will be. I bought the Lucky Cards before, and the epics that were recently launched are even more worthwhile. In February, the revenue was centered around the Lucky Cards and the skins. Under this circumstance, the turnover only dropped by 1.403%, and the revenue was 2.886 billion. Can you still say that the skins sold were few? The buyers complained, but their bodies were honest. The haters only complained for the sake of complaining.