As e-sports content becomes more life-oriented, Xiaohongshu will attract more female attention. (II)

Previously, there was the Valorant Championship Tour CN League, which first reached a cooperation agreement with Xiaohongshu, and now there is the King of Glory League. It is conceivable that the lifestyle content has unlimited potential, reflecting the possibility of further development of e-sports, diversifying it and attracting new audiences.

Avoid male preaching, female e-sports communication focuses on resonance

After one month of settlement, all professional players and teams first created an account and then moved the old content. The first step of operation is to start. There is always a lack of community culture strategy, different styles, and a little dispersion. However, the performance of female bloggers is very outstanding. Several of them have very high traffic and attention. For example, KPL commentator Tianyun and Qiqi shared behind-the-scenes footage, daily life, and work VLOGs. You think the content is the most ordinary, but it is in-depth and closely tied to the perspective of women in exquisite life. Professional anecdotes add some entertainment to dull days, invisibly opening the window of e-sports.

Facts have proved that the media's dissemination of e-sports has never stipulated that it should start with the protagonist itself. E-sports players are undeniably living signs, but female practitioners have attracted more users, which shows that women are always the ones who understand women best. Thanks to female life bloggers and female followers, they have discovered that there are many choices for e-sports careers, and even have the idea of joining e-sports. Did you see it? Women just want to be listened to and understood. Even if they are ignorant and have no relevant knowledge, what they want more is an empathetic attitude, not male preaching. Empathy is the key to promoting the female market.

KPL events are entertaining, and Fearless is highly interactive

The content style of the KPL event on Xiaohongshu is based on the concept of combining e-sports with consumption, travel, shopping or job hunting, and is close to life. Player dynamics and surrounding consumption are secondary content, and its influence is widely promoted. On the other hand, the content of Fearless is a veritable e-sports theme, creating an ecological environment for technical exchanges, providing female players with mutual assistance, discussing hero operations, and looking for partners. It is friendly to newbies. They hope to find friends on Xiaohongshu, learn from the game, and experience social interaction at the same time, focusing on skill sharing and interaction. King of Glory is moving towards entertainment.