King of Glory: Skins create miracles again, the canyon discredits shooters, and the appearance rate doubles. (Part 2)

In order to avoid selling the skins at a low price, the planners' favorite marketing method at present is to package the new skins into a value-for-money gift package, which includes the skins and personalized buttons, and then reduce the price by half, thus triggering the players' consumption psychology and making them think that they will lose a lot if they don't buy it.

Strike a balance between price cuts and devaluations

Because of this, Baili Shouyao's epic limited edition quickly entered the best-selling list, which also boosted the hero's appearance rate, forming a butterfly effect. If you have it, I must have it too. Then it was posted on Xiaohongshu to add fuel to the flames. The news spread like wildfire, and the first-time purchase rate was naturally very high. Don't mistake the game for pure entertainment. There are many psychological and publicity strategies in it. A virtual skin is equivalent to a real product. It cannot be blindly promoted. Even if the price is reduced, it must be presented in a different way to attract consumption without devaluing its value.

Two ecological protection skins have landed in the Canyon. Many friends are curious and go to the King's Camp to check the skin sales rankings. Can Baili Shouyao's skin beat Gongsun Li's FMVP? Although the sales are high, the six-yuan instant kill of the brave always wins with its super high cost performance. Xiao Qiao's Secret Evidence Search ranks at the top, followed by Gongsun Li's Yunnuo Qianshan, which has received countless praises since it was launched.

A series of products arouse shopping desire

The Cloud God looks as beautiful as a fairy. The umbrella anchor point has been changed to a wind chime. The sound effect is crisp and pleasant, the special effects are advanced, the feel is excellent, and there are no negative reviews. Even though the shooter itself is positioned as a high-end exclusive, it has attracted players to buy it first and ask for permission later. It is not too late to practice the hero after buying the skin. The most important thing is not to miss the discount.

The best-selling list is always just a reference. Not being on the list does not mean that no one will buy it. Back to Baili Shouyao's Snow Leopard Frost Claw, its core value is reflected in the linkage series, and it is a limited style. Most of the people who will pay for a single skin are the main players. If it is replaced with a series of products online, the obsessive-compulsive disorder will take effect, which will arouse the desire to collect and arouse other members. Perhaps the reason why Baili Shouyao sold out is inseparable from Zhang Fei's Caracal·Puffy Tail, a quality treasure legend, and the beastly image perfectly fits the caracal. It is cute and domineering, and with the help of small pets, players all took out their wallets and surrendered to the cute critical hit.