The King of Glory National Competition Finals and King of E-sports Party Music Festival, deeply rooted in the city's cultural context

On May 3, the King of Glory National Competition Finals and the King E-sports Party Music Festival kicked off in Xiaogan Olympic Sports Center Park. On one side, the youthful e-sports events ignited the arena, and on the other side, the city fireworks of cultural tourism blended excited people's hearts. When the passionate youth of e-sports and the profound heritage of urban culture collided, a May Day carnival belonging to the whole people was ignited.

As the cultural "first stop" for Xiaogan to welcome tourists from all over the world, the Xiaogan Management Office of the Jingzhu Operation Company uses the "Quality Chudao" to warmly welcome guests, takes the "Smiling Jingzhu" service brand as its background, deeply penetrates into the cultural context of the city, and demonstrates the responsibility and warmth of the company with meticulous and thoughtful services.

During the event, the Xiaogan Management Office combined the experience of peak travel during holidays to analyze traffic trends in advance, ensure sufficient staff on site and smooth operation of equipment, comprehensively guarantee unobstructed access to stations, create an atmosphere, and provide voluntary services, so as to truly "embed" transportation services in the city event and inject "high-speed momentum" into the local economy.

The King of Glory National Finals, as one of the highest-level e-sports events in China, attracts many college teams and e-sports enthusiasts to check in offline every year. This year's event innovatively integrates the "e-sports + cultural tourism" dual-line model, which not only ignites the enthusiasm of players, but also tells the city story in a youthful tone, becoming a key engine to promote urban cultural tourism consumption and activate the young market.

With the help of this grand event, the Xiaogan Management Office took advantage of the situation and deeply implemented the "highway + cultural tourism" linkage strategy, organizing the "Ai-Lu" volunteer service team to transform their identities in transportation hubs and cultural tourism scenes. They are not only "waiters" but also "recommenders", actively introducing Xiaogan's local filial piety culture, historical stories and special food to tourists, and opening up the "last mile" of cultural tourism promotion.

At the same time, by customizing the cultural tourism roadmap and distributing the cultural tourism manual, Xiaogan's intangible cultural heritage, natural scenery and local culture are packaged into "e-sports + travel" tickets to create an immersive city exploration experience that is closer to the interests of young audiences. From "online audience" to "offline traveler", from "coming for the game" to "staying for the city", a unique and glorious journey is started outside the e-sports arena.

On the day of the event, the Ai-Lu Volunteer Service Team of the Xiaogan Management Office also coordinated with the city's volunteer organization and the high-speed police brigade in the jurisdiction to carry out cultural and tourism publicity supporting the e-sports event, serving more than 300 tourists. It not only allowed tourists to enjoy the joy of gaming competitions, but also allowed them to feel the profound cultural heritage of Xiaogan.