Abandon the law of high-frequency new product launches, enter the stale mode after the milestone, and disappear when you have made enough money. (III)

The old version of Honor of Kings used to launch independent skins, perhaps copying the styles of overseas servers to create new global selected styles. Later, international servers were added, which were very lively. Multiple linkage plans amazed players. The best example was the Japanese anime "Jujutsu Kaisen", which was divided into two rounds within a year and introduced famous characters in the drama. It is said that "Bleach" will take over, which makes people very excited and the lottery will not be soft.

Cancel the independent production plan and replace it with a joint plan

The skin plan for the international server is quite complete, but that for the domestic server is scattered. Instead of racking one's brains and thinking over and over again about how to design a perfect product, it is better to change the operating strategy and tend to link skins. Although a certain copyright fee must be paid, in addition to borrowing the name to boost popularity, the rarity appears to be higher, and it is worth seeing, with scale and highlights. In just a few months, there are all kinds of fancy linkages, such as Detective Conan, Frozen, Little Yellow Duck, Sanrio, Shendu Luoyang, Li Bai's hometown, Huaxian Shadow Play, and so on.

Skin sales also require a comprehensive plan, which takes into account the right time, place and people. In addition, there is a lot of content involved and the number of skins will continue to increase. Instead of making it a long-term marketing and delaying the launch of each skin, it is better to concentrate it at one time. Wouldn't it save a lot of publicity effort? Moreover, the scale looks grand and attracts attention.

Consumption buffer period

The dull skin update law is replaced by joint production, which stimulates the passion of players. The Easter eggs hide secrets and play guessing games, asking people to analyze who will be the next partner? This approach gives everyone a consumption buffer period. With a limited budget, releasing skins every week will indeed have the opposite effect, making people question the decision to buy. If you buy it now, it happens that next week it happens to be the turn of your other favorite. The money has been spent and there is no extra money for a second time. Everyone will feel helpless on the spot.

High-density, high-intensity joint production will eventually lead to fewer and fewer people paying. Instead of constantly adding new products to the store, it is better to leave a good impression with free skins. This year, the game has been giving away event heroes almost without interruption. Because of this, everyone feels that Aguduo on May 5th Friends' Day has a low sense of presence. This has long been a routine measure. The next focus should be left until the third major node of the version, summer vacation.