Honor of Kings: Pre-Spring Festival Events - Star Coin Jar Stabilizes Reputation, Peerless Wish Returns for Efficient Monetization.

With its widespread popularity and enduring success, Honor of Kings, a ten-year-old online game, has a wealth of marketing techniques worth learning and referencing, especially in skin sales. Entering February, with the major holiday of the Spring Festival, a new version update, continuous benefits, and a brand new limited-edition skin, the Lingbao Market and triple-probability Honor Treasure Hunt are expected to return. The limited-time point shop remains uncertain. Promotions, discounts, and events ensure that all consumer groups benefit, leaving no one behind.

There were no major collaborations before the Spring Festival this year.

Before the Spring Festival, as is customary, the game developers had already released a series of collaborations. While not exactly major events, they at least generated some buzz within the community to prevent the atmosphere from becoming too quiet. I remember the last collaboration was Amber Era, a collaboration with science fiction novelist Liu Cixin, which created a brand new worldview. The trailer's CG animation resembled a TV series, with a fast pace, and everyone was curious about the story's direction. It was rumored that there would be a second installment, and I thought it would appear this year. However, after the change to a new season, the Line Dog collaboration was limited to the battle pass, followed by the Glory Collection, FMVP, 6 RMB flash sales, direct sales in the store, and so on. Free-to-play players were pleasantly surprised, but free-to-play players found it boring, just another game after another.

Star Coin Piggy Bank: Full of rewards and emotional value

The endless ranked matches, the algorithm doesn't necessarily help. You've been stuck in the Diamond and Star ranks for weeks, and you haven't even met the simple year-limited charging conditions. Before you know it, a month has passed. You've collected all the rewards from the Mahjong casual mode, so what fun is left? That's when the return voting event comes along with the Star Coin Piggy Bank. This combination of events maximizes the emotional value.

The game has two main groups, regardless of gender, and only offers versions that require spending money and those that are free. It also features a version that speeds up item usage. Before the Spring Festival, 200 Star Coins are given away. Even if the reward isn't fully received, the fact that it's free makes everyone rush to participate, creating a "red envelope" illusion, as if it's part of the Spring Festival benefits. With ample time allotted, and no need to work late into the night before the Spring Festival, everything is free. It's a great time to buy any Star Coin sets you've got your eye on. This event alone caters to free-to-play players, helping to maintain the game's reputation.

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