Honor of Kings: Pre-Spring Festival Events - Star Coin Jar Stabilizes Reputation, Unparalleled Wish Returns for Efficient Monetization (Part Two)

Free-to-play players are the ones who maintain the game's activity level. Skin voting for returning skins is irrelevant to them; the Star Coin piggy bank instantly catches their eye, winning them a lot of goodwill. Moreover, the way these returning skins are sold is quite appealing.

Those in the industry clearly understand the intention behind the planning. Undeniably, the skin vote has generated immense anticipation. The usual approach to returning skins is to sell them in the store, allowing customers to purchase the top three, and then choose one from the fourth to sixth-ranked skins. This setup isn't inherently flawed; however, a legendary skin costs 1688 points, and six skins combined would cost tens of thousands of points—enough to buy a Glory Crystal. Even if all six returned, rationally speaking, wouldn't it still be a choice between six? What's the point of the vote then?

The returning skins have been replaced with Wish skins; the cost is low, but there's no going back.

This year, the return of the "Peerless Prayer" skin means that the value is no longer equivalent. Simply put, the direct sale in the store is at the original price, while the lottery is based on probability. The cost and upper limit have almost dropped by half. The highest reward is a new product. Returning skins are indeed a way to get something while accumulating the guaranteed value. Of these six skins, one or even several will end up in your hands, making your wallet thinner and saving you a lot.

From a business perspective, this move effectively transforms the skin re-release into a highly efficient monetization strategy. Everything has its pros and cons; the guaranteed return value remains unclear. The real intention isn't the skin itself, but rather a clear objective: to bring back specific skins. Now, by requiring players to draw them, consumers are essentially being pressured to redeem the limited-edition skins. Having already stepped into that trap, and having achieved their desired reward along the way, once halfway through the process, do you think most people will choose to turn back or risk further exploration? They might be just one step away from obtaining the limited-edition skin. The problem is, once that step is taken, the gambler's mentality kicks in, making it difficult to stop. How can anyone remain calm? Therefore, wouldn't you say the planner's skin marketing strategy is brilliant?

The voters themselves are quite sincere, with 90% being well-regarded veterans. The White Tiger's Will and Phoenix Seeking Phoenix are very popular. Now that everyone is focused on voting, the monthly gift book discounts are easily overlooked, including Baili Xuance's Super Yuan Hunting Domain, which is returning for the first time with a minimum 20% discount. With the White Tiger's Will coming first, it will likely be ignored.

Image source: Internet