Is it hard for anchors to make money? King of Glory Lai Shen confessed late at night: I can’t live happily anymore.

Most of those who enter the e-sports circle to develop a career aim to become anchors or professional players. The former appear in the live broadcast room, create content to attract audiences, and convert traffic into money, while the latter mainly participates in competitions and trains for a long time with the goal of winning the championship, winning prize money, standing on the international stage, and achieving fame and fortune.

In comparison, it seems that the path of a professional player would be more difficult. It is a full-time job and the income is not guaranteed. But it is a different story for an anchor. It is fine to work part-time, and as long as they are attractive enough, they can earn over ten thousand yuan a month by entertaining the public in front of the camera and talking while playing games. The job is easy, but is it really as glamorous as imagined?

Recently we have heard many anchors complaining about the difficulty in making money. At first we thought it was related to the popularity of the game. Take League of Legends as an example. The series "Arcane" successfully attracted a large number of fans, but the huge production costs did not bring corresponding benefits. The game did attract more new people to download and experience it, but not many people stayed.

Besides, times are changing. The fans accumulated over the years are getting older, and their tastes and demands are also changing. It is impossible to retain old fans, nor to catch the attention of new fans. They are faced with the problem of changing style, and at the same time, they are losing fans crazily. Many anchors can't sustain themselves and are almost about to quit the gaming industry and switch to live broadcasting other entertainment or information topics.

CSGO anchor is in a state of semi-abandonment, playing on mobile phone during live broadcast with no communication

It turns out that the phenomenon of anchors suffering also occurs in other games. Previously, CSGO Eggplant told fans that he was going to quit the live broadcast circle. He said that the job of anchor was very unprofitable, stressful, his popularity was declining, and no one sent gifts. He didn't know if he started to become negative. The interactivity of the live broadcast was really low, giving people the illusion that it was a recorded broadcast.

Everyone played on their own, no one posted comments, and when they failed in the game, they just pressed their phones. There was not much communication with teammates, and the show effect was extremely poor. Some people commented that Qiezi had lost his original intention and was used to making quick money. Now he couldn't even find the basic fun of the game.

This feeling is completely understandable. Once the food you like becomes a tool for making money and a basic income to maintain your life, it is difficult to return to the mentality you had when you first joined and continue to manage it. Not only in the CSGO circle, but recently Lai Shen has a strong influence and appeal in the King of Glory circle. Who would have thought that he, who earns more than hundreds of thousands of yuan a month, would confess in the middle of the night and say that he is not happy anymore.