NBA Paris Games and Fear of God Cooperation

This week marks the 2025 Fall/Winter Paris Men’s Fashion Week, which coincides perfectly with the NBA Paris Games. Fear of God officially debuted in Paris and showcased its spirit through its new “Fear of God Residence”, while introducing its new partnership with the NBA to the fashion industry and global audiences.

The NBA Paris Games attracted the Indiana Pacers and San Antonio Spurs to Paris, which also became part of the inspiration for the Fear of God capsule collection. The brand continues its tribute to the elegant style of basketball players on and off the court, and further consolidates its position in basketball culture by collaborating with the NBA for the first time to release related designs.

The debut of "Fear of God Residence" in Paris not only showcases the first works of the brand's cooperation with the NBA, but also brings the concept of "team peripherals" to the forefront. The Residence is committed to showing the intersection of modern American luxury and sports, and also showcases the brand's latest 2025 autumn series "A Civil Collection". Inspired by the American style of the 1960s, the series emphasizes personal authenticity and uniqueness.

The Fear of God ESSENTIALS NBA Paris series will be available on the Fear of God official website, NBA official channels and selected retailers on January 22 this year. This series of works is not only a tribute to basketball culture, but also a further exploration of modern luxury and individual expression.

Fear of God's show in Paris marks an important step for the brand in the integration of fashion and basketball, and also injects new vitality into modern American style.