Honor of Kings: Blind box marketing attacks the game, unboxing and drawing spiritual treasures

Blind boxes are all the rage, and unboxing videos of dolls being drawn have gone viral on the internet. Whether it's a surprise or a shock, that's the fun of it. If you draw your favorite style, the joy is like winning the lottery. If you draw an ordinary style, you'll inevitably feel a little down. The more rational ones will exchange it with others. Some people go crazy and buy a whole series, unpacking a large box one by one, just because they don't believe they won't win.

This craze has lasted for several years. Now even games have incorporated these gameplays into activities, making good use of the cute appearance of Lingbao to create a blind box lottery mode. By participating in the tasks, you can get a random treasure chest of Lingbao cards. After opening it, you can randomly open three types of Lingbao card edges, which can then be used to exchange for various rewards. If you are missing a certain card, you can ask a friend to give it to you, but the gift is limited to once a day to the same friend.

The blind box contains various casual sets of Lingbao, such as Eye-catching, Mint, Vitality, Hardworking Bee, etc. Compared with the Lingbao of the national server, the international server does not restrict too many functions. It directly allows players to summon Lingbao to accompany combat. You can choose the type at the beginning, such as throwing fireballs to attack, icicles to slow down tools, or pets that explore vision and break towers.

Not only that, the game also has a Lingbao wardrobe. The appearance is no longer limited to translucent cute ghosts. It can be transformed into bears with different fur colors, such as black, brown, etc., which is very interesting.