Are the prices of King of Glory skins getting higher and higher? The shop is a store exclusively for the rich, while the battle pass caters to ordinary players. (Part Two)

The revenue sources of Honor of Kings are not only game activity and the number of players, but most importantly, skin sales. Everyone can participate in ranked matches and peak matches as usual, but don't stop the planners from thinking about how to make money, because in the end it will still be returned to the players. Putting aside the wish skins, isn't the legendary quality package appealing?

The consumer base is diverse, so there's no need to complain about not being able to afford skincare products.

Previously priced at 1688 points, it's now almost half price, plus a free personalized button. What was once a high-end item has become more affordable, without affecting the purchasing power of wealthy players, while lowering the barrier for light-spending players who like skins. With low profit margins and high sales volume, whether you want to buy it or not, the affordable price will create a shopping frenzy, much like a limited-edition item for the Lunar New Year.

The King's Mall is no different from any other online shopping mall. With a diverse range of styles, the addition of high-priced items is inevitable. On the other hand, sellers, having a change of heart, are offering discounts on ordinary products. Both consumer groups benefit, and there's really nothing to complain about, simply because its original target audience wasn't the average person. If we were to criticize from the other side, even wealthy customers could complain about the deliberate low-quality marketing of potentially valuable items. The 6-yuan "Hero" character is just a different image and color, with subpar feel; cheap goods are no good, how can this be fair to the regular customers?

The wealthy bear the high costs, and only through planning can the welfare system be launched.

Limited-edition items, legendary treasures, and rare items—the undeniable fact is that their features are very tempting. It's all about probability and guaranteed value. Knowing it's out of your budget, you can simply ignore it. On the surface, not being able to afford it is seen as playing against the system. However, what the developers are doing now is expanding the consumer base and targeting players with stronger purchasing power. Therefore, Summoners should be even more grateful to those unattainable nobles who enjoy the discounts on legendary and epic items. It is they who support sales and game revenue, giving the developers the capital to adjust the prices of other items.

The new pricing strategy for Honor of Kings caters to both high-spending and casual players. In addition to lowering prices, many welfare systems have been introduced along the way. Have you noticed that the Fragment Shop, the Season Mission System, and the continuous development of free skin channels are all part of the reform? This is what deserves praise for the planners.