In the battle between product lines, Sanrio wins with its accessibility, while Snow Song is the main attraction.

Since the introduction of the Happy Valley skin system in the game, product lines are no longer like movie sequels, with a new skin announced every few years, leaving the player's ownership uncertain. The advantage is the element of surprise. From a marketing perspective, it also allows for analysis of the market and future trends. If there's demand, continuing to release new products is perfectly acceptable. A few versions ago, skin series resembled a streaming platform drama, debuting quarterly, then splitting into several installments and completing the series within weeks. This approach created the illusion of version milestones. Clicking the login button would lead to a barrage of skin ads, instantly making the game feel vibrant and exciting. Whether you actually bought anything was another matter; at least you knew that new content had been added to the game.

The product series offers various acquisition thresholds, exclusive events, a fragment shop, a wishing lottery, and special offer packs, perfectly catering to different consumer groups with diverse needs. With each series release, players can choose one member from five different paths, ensuring no player is left out. This high-quality series returns to the game; which one do you think is the most outstanding and a must-buy? If it has a chance to return, you can definitely buy it without hesitation.

Sanrio Family

The Sanrio family can be considered the saviors of the Rift. Back then, players joined forces to punish the skin rain and ELO mechanism, quitting the game and joining other MOBA games. Competitors such as League of Legends and other online games quickly offered discounts to attract these "traitors" back. Who knew that Tencent would simply take action, distribute a wave of bonuses, and everyone would announce their return, forgiving the developers of Honor of Kings.

Collaboration-based promotions are not commonly used. By featuring Xiao Qiao and Gongsun Li in brand-new Hello Kitty looks, these popular characters quickly gained traction and became a hit, setting a precedent and showcasing their potential to players. Subsequent releases included a second and third installment with significant investment, offering two limited-edition items for players to draw: the support hero Yao in her "Big Ear Dog Dream" skin and the mage Angela in her "Kuromi Heart" skin. Sales were neck and neck, demonstrating their undeniable importance.

The lucky draw was a bit extravagant, while others opted for Arthur's Pompompurin Oath and got Agudo's Pompompurin Promise for free. With Angela and Arthur, the officially announced couple, and Yao as the spokesperson, there's really no fear of Sanrio products not selling. Both have good usage rates, and Yao is expected to be a bestseller.

Image source: Internet