King of Glory anchor Lai Shen said that the live broadcast industry is becoming more and more difficult nowadays

In recent years, competition in the domestic game live broadcast industry has intensified, and the overall environment is not as good as before. Many well-known anchors have felt the pressure. After the well-known CSGO anchor Qiezi publicly complained that live broadcasting is not profitable, the top anchor of King of Glory Lai Shen also lamented during the live broadcast, saying that the live broadcast industry is becoming more and more difficult nowadays, and even said bluntly: "The anchors can hardly survive."

As a representative anchor in the field of King of Glory, Lai Shen has always been loved by players for his high-level confrontation hero operation and steady playing style, and has a strong influence and appeal in the circle. However, even such a top anchor has begun to feel dissatisfied with the current live broadcast industry environment.

CSGO anchor Qiezi previously expressed his frustration with the current state of the industry during a live broadcast, and even revealed that he was thinking about quitting the live broadcast circle. He admitted during the live broadcast: "I am really under a lot of pressure to live broadcast now. It doesn't matter if my popularity drops, but some people say that I don't like to interact and talk. In fact, it's not true. I really feel very tired."

Lai Shen's speech further confirmed that the survival pressure of the live broadcast industry is increasing. In the past, game live broadcasting was an industry full of opportunities. Top anchors had considerable incomes, which attracted countless newcomers. However, with the changes in the traffic distribution mechanism, the adjustment of the platform profit-sharing system, and the change in user viewing habits, many anchors are facing problems such as declining income and loss of fans, and the pressure has doubled.

Lai Shen's complaints also sparked discussions among players and industry insiders. As one of the most popular MOBA mobile games in China, Honor of Kings is still very popular, but the viewing habits of the audience have changed. The rise of short video platforms has made users more inclined to watch fragmented highlights rather than long live broadcasts. In addition, the traffic dividend of the live broadcast industry is gradually disappearing, and new anchors are constantly pouring in. Old anchors can't help but feel the crisis.

Faced with this dilemma, many anchors have begun to explore more ways to monetize, such as switching to short video platforms, cooperating with brands, and trying to bring goods, etc. Some top anchors may choose to transform and enter e-sports commentary, content creation, or other gaming fields.

Regardless, the voices of Lai Shen and Qie Zi represent an industry phenomenon that deserves attention - the live broadcast industry has entered a new stage, and the model of relying solely on live broadcast rewards and traffic monetization is no longer a stable source of income. For anchors, how to adapt to the new market environment will become the key to whether they can continue to move forward.