As e-sports content becomes more life-oriented, Xiaohongshu will attract more female attention.

E-sports has always given people the impression that it is exclusive to men. Even in international competitions, which frequently appear on major social platforms, the teams are always all-male. It is rare to see media reports on female professional players. Most female players who love to play games choose to record videos and be anchors. Is it possible that e-sports really cannot enter the female market?

Women have high spending power

This idea is wrong. In terms of material things, virtual or real, women are actually more willing to spend than men. Luxury brands are the best example. They never hesitate to buy bags, high heels, accessories, etc. that cost tens of thousands of dollars. Even if they are moonlighters, they have to make sure that they are the most shining existence. They work hard to make money for shopping, just to be a walking billboard, like a female star or model printed on a poster.

There are many high-quality skins in the game. If after the battle that day, out of curiosity, you click on the avatar to check their personal information, you will find that they are all women, just like in Honor of Kings, there are many beautiful female characters in the game, the four beauties, Wang Zhaojun, Xiao Qiao, Tan Ji, and Yu Ji, and several popular assistants, Yao, Doria, etc. When a new look is launched, no matter it is a limited edition or affordable brave skin, there will be a large number of women scrambling to buy it. In just a few months, they have become aristocrats. The opportunity of the female community must not be missed, so the official thinks it is time to promote the KPL event into the female market.

Xiaohongshu has a wide range of content and a lifestyle style

Just this February, the King of Glory Professional League, abbreviated as KPL, announced that Xiaohongshu will become the official broadcasting platform and interactive discussion community. The content of this social platform tends to be life-oriented, including store visits, fashion, travel, VLOG, check-ins, selfies, etc. As time goes by, the topics in it have gradually become diversified, involving e-sports, games, sports, film and television, and music. Any post that raises questions, expresses opinions, and opens a comment area will attract more than hundreds of comments.

After overcoming many obstacles, e-sports will finally be turned into a sport. Not only will its own World Cup and Olympics be held, but it will even become an indispensable part of life, extending from simple entertainment to daily life. Now, making it a part of life is definitely an evolution that keeps up with the times.