With the advanced sales method of the anchor, the unpopular Sima Yi demonstrated the king's terrifying money-making ability.

Talking about skin sales, the store in the game is like a real counter, where the goods are placed and players can enter and exit freely and buy at will. Limited editions are traded at designated times, and the way to obtain the limited editions is like a blind box lottery. The price of the highest reward depends on your luck.

The sales logic of game products is no different from reality

The so-called incomprehensible virtual items operate in the same way as in reality. If they are rare, they will be oversold and the price will double. The official even creates a best-selling list without specific numbers, which ranks the most popular products at the moment. This is partly based on the principles of the music charts. The hot choices will be followed by the trend and everyone will own one just like others.

Before buying a skin, check forum reviews and compare price/performance. Is it overkill? Add to collections? Or wait for a return? Games are entertainment, free to download, and players are both players and consumers. Isn't this a typical online shopping behavior? Honor of Kings always breaks new ground, trying to incorporate common real-world sales techniques into the game. This time, they're using a livestream to sell skins. The product is Sima Yi's Jiushan Xiangliu, a limited-edition model. The hero isn't popular, so I wonder if it will perform poorly.

Live streaming of skin sales brought in 60 million yuan in revenue in a few days

Unexpectedly, the skins sold so well. Data on a single platform shows 591,000 units sold. The gift pack, which included a personalized button for just 99 yuan, brought Tencent nearly 60 million yuan in revenue. Just imagine how formidable King of Glory's revenue-generating power is. Could fortune tellers predict that this decade's game, a failure, is about to be completely forgotten? Its title of "national game" is truly well-deserved.

Let’s talk about the sales of this skin first. It is placed on four platforms, so its revenue must be far more than 60 million yuan, and it supports the purchase of bound points. Basically, it consumes the recharged "virtual gold coins" and will be officially put on the shelves in the store later. You can regard it as a "pre-sale". In just a few days, there have been amazing moves. I believe that it will continue to set new records in the future. No one knows where the charm lies, but the planner used an unpopular hero to bring in huge revenue. This is the mystery and ingenuity.