League of Legends: Uzi's Hall of Fame skin is a hot seller, with more than 20 million sold in one day. Is Faker the biggest contributor?

When the official announcement of Uzi's Hall of Fame skin was first made, netizens had very polarized reactions. On the one hand, some supported that his contributions over the years were finally recognized, while others felt that he was not qualified and that it was simply nonsense to be listed alongside a legendary figure like Faker. Now that a series of activities have been officially launched, players have indeed seen Uzi's hard work in promoting the skin, live streaming and even bringing in celebrities to help. In just one day, sales broke records, shocking all viewers.

More than 20 million were sold on the first day of the live broadcast

How did this high-priced skin, which was once not optimistic about the future, become so popular that it sold more than 20 million copies? First of all, the skin is divided into three price levels. The basic version is 286 coins, which comes with a pass for Vayne's skin. The other two levels of skins are 1786 coins and 3286 coins respectively. Therefore, many people speculate that the basic version is affordable and it is okay to buy it. On the other hand, the price difference of the highest-level skin of more than 3,000 coins is too large, which discouraged some partners. However, the sales volume is not necessarily low. In the morning, the live broadcast exceeded 1,000 copies, and more than 2,000 copies were sold at noon. Finally, there was another wave in the evening, selling more than 5,000 copies. When I woke up the next day, there were more than 6,000 copies. This is an extremely exaggerated number. No one expected that it would sell so well.

The phenomenon of Uzi creating miracles was soon related to the period when Faker launched the Hall of Fame skin. People said that the other party was the real biggest contributor just because he took the blame for him. At that time, the marketing plan was not perfect, especially the ridiculously expensive price. Even if Faker was famous, no one was willing to pay for it. And after the skin was online for a while, this professional player did a live broadcast to help promote it. Unfortunately, the craze had passed, the support was not high, and it was boycotted.

Faker's first Hall of Fame skin, a marketing strategy failure

Foreign players specifically banned his most representative hero in competitions. In other words, even if you buy it, you don't have the chance to wear it to show off the special effects. Faced with such protests, who would buy it? Therefore, to some extent, Faker has taken the first wave of bullets for the Hall of Fame skin. Netizens think that Riot Games is exploiting Faker's fame. The deity doesn't even need expensive skins, but borrows his name and launches luxury goods, forcing fans to blindly consume. After learning a lesson, the second Hall of Fame skin will naturally know how to launch a more reasonable and more people-friendly marketing strategy.

The second reason is that it fulfilled the dreams of old fans. Everyone has watched Uzi grow, especially the old LPL fans, who have been looking forward to his skin for many years. Now they have finally got it, and it is of great significance, so they will definitely buy it.