The new "Marvel Contest" versus the classic "Overwatch", who will reshape the new era of shooting? (Part 3)
2025-03-02 15:42
Shooting games of the same type, a contest across time and space, who will be the winner? On the surface, the two games are fighting to the death, but in fact, the two games have their own development core and design logic, and the competition is not very high.
Marvel Comics tends to be casual
Take "Marvel Confrontation" as an example. It emphasizes character performance, the overall view of the battlefield, and the third-person perspective. The concept of hero design is derived from Marvel comics. All characters are moved into the game and allowed to be operated by players themselves. The expectations are naturally very high. The game IP is closest to loyal fans, and the entry threshold is low. It is positioned as entertainment and leisure, and there is no solemn atmosphere of rushing to rank up, so players have one more reason to stay.
Overwatch retains its tournament ecosystem
Another game, "Overwatch", adheres to the principle of precise shooting and has a first-person perspective. It has a strong sense of immersion and tests players' on-the-spot reaction and team tactics. The gameplay requires skills and gun skills. The purpose of playing the game is simple and clear, which is to win and reach the high-end. The market tends to favor masters and enjoy the pride of defeating opponents with strength. The new mode introduces a third-person perspective, and no one can guess for now whether it will be effective.
Each has its own problems to solve, avoiding being eliminated by the times
The competition between the two has only just begun, but according to market data analysis, the one that is slightly better is "Marvel Confrontation", which has a strong momentum. The public beta has topped the Steam bestseller list. In 11 days, the number of global players exceeded 20 million, the number of readers of the preview tweets was nearly 20 million, and the number of registered users exceeded 40 million, with a retention rate far ahead. High-frequency updates and high-speed responses are a two-pronged approach that meets the modern players' pursuit of leisure and non-serious gaming psychology.
The return of the eight-year-old game "Overwatch" has indeed triggered a nostalgia craze, but there are greater tests waiting ahead. It seems that it relies on the event ecosystem and high-end players to maintain its activity, which is no different from ordinary e-sports games out there. How to attract more new players to join and how to retain old players are the real problems. If it blindly caters to old players, remains unchanged, and has no innovation, there is no guarantee that history will repeat itself and it will be ready to be forgotten. The real opponent of the game is itself, and the old IP must find ways to adapt to the tastes of current players.
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