Sales of the Frozen skin dropped sharply on the second day of the lucky draw, not because of defects but because it was too popular.

As players expected, the Canyon of Kings was particularly noisy in January. After all, it was cold for the whole month. Now, after entering the new season, before the heavy arrival of the New Year's limited series, Xiao Wang has gradually promoted the skin plan to encourage everyone to consume. After the end of the "Detective Conan" linkage IP, now it is the turn of Disney's Frozen. The background music of the famous song "Let It Go" sounded, which immediately evoked childhood memories. Can you resist?

Participate in the lucky draw during work

Before the skin was released, the modeling attracted a lot of negative comments. Some people said that it was purely borrowed from other models, and then changed its appearance, put on new clothes, changed its hair to white and blond, and then put the Disney name on it, and it could be sold in the game immediately. However, the body is honest. On the first day of its debut, the number of people participating in the lottery was almost full. Even working people would take some time to log in to the game and participate in the event after updating the resource pack for the game.

From this we can see how popular the skins are. Fortunately, King of Glory did not make a mistake. Even though Zhen Ji's data was a bit sluggish, the hero did not affect the sales of the skins. On the contrary, the skins helped her popularity and pushed up her appearance rate.

Take a month off and find reasons to continue spending

It is understandable that skin sales hit a new high. There were no new products in December and it stagnated for a month. After entering January, many players were engaged in revenge consumption. There were Ying Zheng's first legendary limited edition, Xuan Lei Tianjun's value-for-money gift pack, and then it was Sun Ce's treasure limited edition, Time's Wonderful Journey. Excluding the battle pass advancement, this is the third skin launched in January and the second limited edition. The budget saved last month has finally found a good reason to shop.

There will undoubtedly be a lot of skins in January. The two limited edition skins are just the beginning. In late January, the Spring Festival will take over, with seven limited edition skins for the Year of the Snake, which will cost 6 yuan each. As for the new Honor Collection and the limited edition skins, in fact, you can only choose one of your favorites. Now that you have drawn Frozen, you may have to suppress your shopping desire in the New Year. Even if the price-performance ratio is very high, you have to give up. However, I believe that players will still adhere to the principle of buying early and enjoying early.